News websites are always in demand and many startups are launching their news site. Building a news site requires dedication and constant bias-free content updations. It requires hard work both from the publisher and the technology side. However, it takes time for a news website to monetize the audience as there are many options available today online.
To make money, news websites should have a short and long-term monetization strategy. They must know the ways to make money keeping local laws, regulations, market trends, and the future in mind. A famous publisher site known as Berkeleyside took 18 months to recover costs and earn a monthly salary. Hence, you need to be patient, focused, and consistent with your efforts on monetization.
From integrating job hiring platforms to displaying local ads, there are ways for publishers to build an audience and monetize it. In this article, we will discuss job board application integration benefits to a news site, features to expect, and how to start your job board site.
Why is a job board integration a constant revenue generation for publishers?
1. Financial incentive benefits
Publishers can contact a SAAS job board application provider like Knovator Technologies and start their job board application. Knovator Technology has already developed and launched a job board for publishers and you can leverage the experience to receive financial incentives.
If you close 15 jobs per month and receive $129 per job, you can make approximately $2000 per month. As per Knovator Technology analysis, it will take 2 months to achieve profits and you can start clocking revenue close to $309K as your site gets more traffic.
Remember that you are offering both news and job boards on your publisher site. This is a great combination to get traffic, leads, conversions, and engage the audience. Based on traffic, you can start doing display advertising, sell subscriptions for premium content, and increase revenue.
We’ve helped publishers get a higher ROI. Call us to know more about custom job board applications.
2. Increase community presence
You are posting the latest general and/or industry-specific news sites and real jobs. As the traffic grows, you can add a forum where people can interact and share their opinions on a topic or act as a consultant for the job market or even moderate the chat. With increasing popularity, readers will become your brand advocates and your business and individual community will continue to grow.
If you can achieve this, there is no better revenue stream than getting positive footprints on your site. You can also support present readers by encouraging them to create their profiles and receive link building for their other social media accounts.
3. Incremental digital footprints on news site
If readers and users are visiting your job hiring platform section, they will also click other pages of the news websites.
With the right content, website design and UX/UI, you can start getting traffic to your site. Use the traffic to generate leads, email lists, view profile information, and can use the data for advertising, email campaigns, and other marketing efforts.
4. Low maintenance
As you have partnered with a SAAS provider like Knovator Technology, you do not have to worry about the maintenance and support costs for your job board.
Excited about starting a custom job board application and integrating with your news site? Here’s how you can do so quickly.
5 quick steps for publishers to start a job board application
Step 1. Choose a job sector niche
This depends on the content you publish on your publishing website. For instance, is it about general news? Or do you cover startups? Or any specific niche such as technology, coding, mechanical industry or beyond?
Your readers would want to see jobs in the same domain as they are. Post jobs for a niche and become a boutique job posting platform for related niches. It can help you differentiate from other job boards and be instrumental in enabling you to generate consistent traffic and conversions.
Step 2. Go with a custom job board application
Many open-source platforms can help you set up job boards in minutes. However, they offer the same design and features as compared to other competitors. You have to take care of support, maintenance and post-launch costs are high.
Instead, opt for a custom job board application from Knovator Technology as it comes with the latest features, a fresh design, and hassle-free support, quality, and maintenance package. Setting up the job hiring platform does not take more than a few minutes.
Custom vs pre-built job board application: Let us help you decide the most suitable one as per your requirements.
Step 3. Features package should be extensive and add value
Your job hiring platform must enable companies to post jobs in minimum clicks. They should be able to post a job in 10 minutes or less without IT help. Readers can view these jobs and apply to them in a single click by uploading their resumes. Additional features can include a video resume, a personalized questionnaire in the future, and skill tests to add more value and increase conversions.
You should be able to view the analytics and view the responses, hot jobs, and track your ROI. It helps in reducing friction and increasing transparency of the custom job board application.
Your publisher job portal must balance advertising with readership and should not compromise on quality. You can offer advanced job posting and search so that companies can choose more custom filters in posting a job and a candidate can search for these jobs and apply to them. It will increase job and prospect matching percentage.
You can also opt for features related to automatic candidate sourcing, resume parsing, one-click login, set alerts to receive new resume notifications on email/a separate URL.
With the job hiring platform’s email marketing campaign integration, you can send customized campaigns to the targeted candidate base and also attach a respective news article to boost natural conversions.
You should be able to design your recruitment process right from job posting to application tracking to conversion to offer acceptance. For offer decline, you can get alternative profiles with an auto-scheduling feature based on your availability. You can analyze cost per hire, time-to-hire, best sourcing methods, and improve your publisher job board application business significantly. You should be able to import bulk resumes and automatic parsing without needing the IT department’s help.
You can also attach mock tests and performance tracking, helping both candidates and employers to improve their job board experience. Additionally, opt for a company branding manager and mobile apps to customize the employer-job seeker experience with your branding logo, template and help connect candidates and employers at any time.
Step 4. Monetization
There are different ways to monetize your custom job board application. They include pay-per-click advertising, charging employers to post jobs and/or search for candidates, retargeting and accessing more advanced features for both employers and candidates. The other publisher monetization methods for job hiring platforms include sponsorships. Remember to post high-quality content and relevant job postings, to improve the reader’s overall experience. As a publisher, your job board should add value to the readers and do not oversell.
Contact Knovator Technology for your job hiring platform development. Right from understanding your publisher website, the audience to designing an intuitive interface and delivering the job board application quickly, we manage the entire IT development process.
If you’re looking to integrate job hiring platform into publisher’s website, our tech experts can help you.